Zynga may look like the all-powerful, dominant game publisher on Facebook. But it’s not too late to get in on the action there’s room for more game companies on the social network. There are rough...ly 220 million monthly active users playing games on Facebook, out of its total of 800 million monthly active users. About 50 percent of the gamers return daily to the site. Zynga dominates the field with 266 million monthly active users. But there are 375 games with more than 100,000 monthly active users.
“It’s not a market where 10 apps get all of the users”
It makes sense that more types of games will succeed on Facebook in addition to Zynga’s city-building and farm-building games. Example cable TV now profitably supports more than 650 different TV channels.
The huge emphasis on Zynga’s games has obscured the fact that there are only two “hidden object” games on Facebook - Mystery Manor and Disney’s Gardens of Time. The market could support more than 50 or 100 games in this genre.
Others emerging category is casino games, hunting games. There are other “mid-core” games emerging with lightweight combat options that appeal to both hardcore and casual fans. These include Zynga’s Empires & Allies, Kixeye’s Battle Pirates, and Digital Chocolate’s Army Attack. Kabam has also pioneered the hardcore game category with strategy titles like Glory of Rome or Dragons of Atlantis.
There are few or no fishing games, Christian games, urban games, role-playing games, fighting games, romance games and there are only two first-person shooting games. The romance category itself is a $1.5 billion entertainment market.
“It’s not a market where 10 apps get all of the users”
It makes sense that more types of games will succeed on Facebook in addition to Zynga’s city-building and farm-building games. Example cable TV now profitably supports more than 650 different TV channels.
The huge emphasis on Zynga’s games has obscured the fact that there are only two “hidden object” games on Facebook - Mystery Manor and Disney’s Gardens of Time. The market could support more than 50 or 100 games in this genre.
Others emerging category is casino games, hunting games. There are other “mid-core” games emerging with lightweight combat options that appeal to both hardcore and casual fans. These include Zynga’s Empires & Allies, Kixeye’s Battle Pirates, and Digital Chocolate’s Army Attack. Kabam has also pioneered the hardcore game category with strategy titles like Glory of Rome or Dragons of Atlantis.
There are few or no fishing games, Christian games, urban games, role-playing games, fighting games, romance games and there are only two first-person shooting games. The romance category itself is a $1.5 billion entertainment market.
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