Friday, March 9, 2012

MYTH - Can we produce continuous top hits games ?


In China there is a myth that almost every game studios had not been able to continuous to produce another hit games after the 1st successful hit. This had been true in many occasions and had been the major cause of concerns from VC’s and investors. Can your studio produce the next big hit ?
 
While we do not deny that in China and probably also worldwide faces the *Next Big Hit ( or 2nd big hit game ) problem, the notion that studio’s can’t produce the next big hit is a myth in the new generation of socially connected gaming space.

Zynga, Digital Chocolate, Wooga and Kixeye had proven that there are certain so called *factory specifications formulas that can be applied to games that enables them to be the next big hit or hits in the new socially connected games space. Yes there was certain games within Zynga that didn’t make it but overall about 80% of their games launched became hits. At Wooga and Kixeye it was a 100% till date.

Once a game company or studio understands these so called *factory specifications formulas and have them applied to every of their games it thus increases it’s chance of success by a far mile against competitors.

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