One of the main success factor of social games today is providing *Excellent 5 Star Service to the players. This is the era of *Games as a Service where successful social games companies are actually providing a service to their players instead of just the game.
This service includes constantly updating the game on weekly basis to ensure there’s sufficient contents for the players, fast response to customers service, managing the community effectively, promotions, offers, sales and even matching players to players ensuring a lively gaming experience. Understanding the players needs and fulfilling them are all part of *Games as a Service SOP.
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